Elevating brands through strategic design and innovation
Design leader driving brand transformation across global organizations through strategic storytelling, digital experiences and emerging technologies.
Known for building and mentoring creative teams, leading high-visibility campaigns and translating business strategy into compelling brand experiences.
Early adopter of AI-enabled creative workflows that help teams move faster and deliver higher quality work at scale.
SELECT LEADERSHIP & TRANSFORMATION IMPACT
Global brand transformation Led strategic redesign of the White & Case global social media ecosystem, increasing impressions by 65% and engagement by 72%.
Digital platforms & experience design Led the redesign of major digital platforms, improving UX content storytelling, and alignment with strategic business objectives
Creative leadership and team development Built and mentored a high-performing creative team centered on empathy and continuous growth earning recognition through multiple industry awards.
Creative activations & turnarounds Transformed an underperforming recruiting campaign into a research-driven, audience-first initiative deployed globally that exceeded hiring targets.
AI adoption & creative innovation Piloted AI-powered tools; translating emerging technologies into practical applications for a high-performing design team
SKILLS DRIVING EXCELLENCE, EFFICIENCY & MODERNIZATION
Brand campaigns & launches
Creative direction & storytelling
Integrated campaigns and storytelling
Digital experience and UX leadership
Design systems and scalable workflows
AI-enabled creative operations
Executive communication and stakeholder alignment
Global brand governance
Creative leadership and team development
DELIVERING ON BUSINESS GOALS THROUGH INNOVATION AND STRATEGIC VISION
White & Case, LLP | 2015 – present
Global law firm advising corporations, governments, and financial institutions on complex cross-border matters | $3.6B revenue | 43 offices worldwide
Design Manager | Promoted from Senior Designer and Design Lead
Recruited to modernize the firm’s global brand and digital experiences during brand transformation. Built new creative capabilities across campaigns, platforms, AI initiatives & team operations while partnering with marketing and business leadership.
Turned an underperforming global recruiting campaign into a target-exceeding initiative by shifting to a more authentic, emotionally resonant creative approach.
Led the redesign of the firm’s website, including Insights, attorney bio, services, and recruiting sections, improving UX structure, visual clarity, and content storytelling.
Transformed new-business pitch materials by converting static capabilities decks into bespoke digital microsites that differentiated the firm in competitive pursuits.
Introduced Figma workflows and scalable design systems, enabling faster iteration, interactive storytelling formats, and more efficient collaboration with external agencies.
Oversaw UX/UI for the firm’s internal AI platform, translating emerging AI capabilities into a intuitive experience while helping drive adoption across a global organization.
Built and mentored a high-performing Design team across the Americas, strengthening strategic thinking, cross-functional collaboration, and executive communication.
Introduced structured user testing and research-driven design practices, helping shift digital decisions toward user insight rather than internal preference.
Led creative direction for flagship campaigns and thought leadership initiatives including global social media redesign, video series, and podcast launches that strengthen brand visibility by 65% and engagement by 72% across priority growth areas.
S&P Captital IQ (now S&P Global) | 2014 – 2015
Financial intelligence platform used by investment professionals worldwide | $1.4B revenue
Consultant Designer/Art Director
Recruited to implement a major brand transformation for S&P Capital IQ and translate the new identity across digital products, marketing, and client-facing materials
Supported rollout of the new brand and campaign activation developed with FutureBrand across digital, marketing, and environmental touchpoints.
Applied and extended brand guidelines across website, marketing collateral, and ad campaigns to maintain quality and visual consistency.
Launched multiple email and social media campaigns supporting the platform’s repositioning in the financial intelligence market.
Anna Demchick Design | 2012 – 2014
Creative start-up studio working with emerging fashion and cultural clients
Art Director
Recruited to lead day-to-day creative direction and deliver integrated brand and digital experiences for client projects
Led cross-functional teams to execute creative vision for LoveShackFancy, a nascent fashion label. Expanded the brand identity to lookbooks and signage, and built its first e-commerce site with video-driven storytelling.
Orchestrated collaborations with freelancers and vendors: photographers, retouchers, animators, and developers.
Designed the exhibition book and ad campaign for Victoria and Albert Museum in London for Barbara Nessim: An Artful Life, integrating, strategic narrative with visual design.
External IT (later OS33, now Venn) | 2011 – 2012
Technology start-up providing cloud infrastructure and secure workspace solutions
Associate Design Director
Converted from freelance after early success to lead brand and product design for the emerging cloud platform
Concepted an innovative cloud file manager app and partnered with Software teams on development, translating complex technical functionality into a clear and intuitive interactions.
Led the rebrand of sister company OS33, including identity, brand guidelines, campaigns, and trade show graphics, strengthening market positioning and user perception.
BOARD LEADERSHIP & COMMUNITY ENGAGEMENT
Fordham Hill Owners Corp | 2021 – present
The largest privately financed cooperative apartment complex in New York City | 1,100-units | Shareholder-owned
Board Member | Co-Chair, Communications Committee
Leading development of communication strategy and website. Overseeing brand direction and communications.
Supporting initiatives including development planning for cooperative-owned land assets.
EDUCATION & LEADERSHIP DEVELOPMENT
BA, Graphic Design and Advertising, School of Visual, Arts, 2011
White & Case Milestone Leadership Program 2024, 2020
Figma Bootcamp, Noble Desktop for White & Case, 2024
Psychology of UX, Growth Design, 2022
Managing the Unmanageable, American Management Association, 2022
Managing Hybrid Teams, American Management Association, 2021
UX Bootcamp, Noble Desktop, 2016
Integrated Advertising, School of Visual Arts, Continuing Ed, 2014
AWARDS & INDUSTRY RECOGNITION
Multiple Graphis | Platinum, Gold, Silver, Merit
Communication Arts | Shortlist
Webby | Honoree, Podcast Limited Series
High Flyers | Best Graduate Recruitment Website
The Times | Best Careers Website, Graduate Recruitment Marketing
Multiple HOW In-House Design, GD USA, Communicator, Lürzer’s Archive