Zakopane is called the winter capital of Poland. The name means ‘covered’ or ‘buried’ as in the winter the city is buried in snow. It has long been a playground for Poles and travelers from Eastern Europe, but is just now being discovered by the rest of the world for its splendid natural scenery, world-class ski slopes, and great value-for-the-money with   hotels and apartments.
Zakopane logo is inspired by the blue reflections of sky that often can be seen on the snow and the unique letter A shape comes from the tip of a ski. Zakopane means ‘covered’ hence the tagline - adventure uncovered.