http://www.karolinapietrynczak.com/resume daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377038982533-NLZ6R2U87W3F49273GFH/5.png Resume http://www.karolinapietrynczak.com/contact daily 0.75 2024-12-08 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377042127568-VYUIABTMB1DUPRCNZ6F9/4.png Contact http://www.karolinapietrynczak.com/index daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/0a881ee0-2802-4c1b-8060-455a4abf130f/Academic_Report_cover.jpg Home https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/4aefdb60-773a-4bca-a831-0ac0f8a64a54/bio-services-Scene-21.png Home https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/14b00e2b-e5da-442e-8fff-4b15f8d4aabc/Recruitment-award-submission-v97.png Home https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/9b4a55f0-dbd6-4b4e-a4f1-8b26b2631f05/posters-Scene-25-v02.png Home https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/e30b65ac-d0d6-47b4-9006-43c0463435fe/GPT-chatbot.png Home https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/58f8a8bf-a74f-4d4a-941b-2cc2056a6d56/100days-podcast.png Home http://www.karolinapietrynczak.com/about daily 0.75 2024-12-22 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/204e5d5f-03e4-42d9-ad00-2ead51f74aee/IMG_2216.png About - Summit of the Lobuche Peak, Nepal Lobuche Peak, Everest region, Himalayas http://www.karolinapietrynczak.com/desi daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377361686816-AATSGSWTH6AQ8HK0EISH/desi-1.jpg DESI Indian spices - DESI (Copy) DESI The logo inspiration was the TIKA-red dot, worn by wives and on foreheads during Hindu holidays. The shape of the letter “S” comes from the symbol of Ganesha, the God of success and prosperity. Indian food, fashion, culture is hugely colorful. Bring that to life and it supports the authenticity of Desi spices while promising a bright, energetic dining experience. The added ingredient: an overall design that conveys this message in a way that makes cooking with Indian spices easy for anyone. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377362480064-CMQ52GRCF9PCS689LXQG/desi-2.jpg DESI Indian spices https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377562524928-1953PHMOQ953I49M6MD1/desi-4.jpg DESI Indian spices https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377640493495-UGXMED4P8GFJX6WMYOVU/desi-5.jpg DESI Indian spices https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1380750213219-GAE0BUWUXUE71MYXMVMU/desi-7.jpg DESI Indian spices http://www.karolinapietrynczak.com/obama2012 daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1380799202474-M12XBTQS76IX39DXOK2K/obama-2.png OBAMA 2012 The Obama campaign won in a competition to help attract the youngest voters. This audience loves humor, they love challenging the status quo, and they tend to think that their vote doesn't matter. The solution was to create a message that they found sufficiently humorous, non-status quo in it's personality, and made them feel that their vote might actually count. Hence, conveying that progress has already been made and that they could actually help all of us reach a meaningful finish line. Using new media, in a clever way, was important as well to convey the message that Obama is in tune with today, not a politician for somebody's parents or grandparents. The logo was simplified and designed to look like a button you push in a digital medium. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1380799476175-LVHH7VKX8J0IKBJYR4P0/obama-1.jpg OBAMA 2012 - OBAMA 2012 print ads (Copy) OBAMA 2012 print ads The simplicity of the look helps to uncomplicate politics, and highlight the humor. http://www.karolinapietrynczak.com/branding-naughty-housewife-bakery daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377643420573-56SDUMDSIWUSTS143T1N/nh-1.jpg NAUGHTY HOUSEWIFE bakery - NAUGHTY HOUSEWIFE (Copy) NAUGHTY HOUSEWIFE The name tells the story. I just needed to project it in a glance with some upscale style, a plunging neckline, and some innocent cookies. Wink. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377645139319-33FE1XJZR3WUR25XEON8/nh-2.jpg NAUGHTY HOUSEWIFE bakery https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1391637458243-HT3BS6N2LAOJ81ITDUJD/nh-5.jpg NAUGHTY HOUSEWIFE bakery http://www.karolinapietrynczak.com/love-shack-fancy-fashion daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1389311272111-KMO9OU4QUT4AXH7JTHP7/lsf-11.jpg LOVE SHACK FANCY fashion - LOVE SHACK FANCY upscale fashion brand (Copy) LOVE SHACK FANCY upscale fashion brand Pricey. Carefree. A bit bohemian. That's the feel, the look, the world of the brand Love Shack Fancy that needed to come to life. A key product difference, fabulous fabric textures and patterns. We added a “search by print” feature to the website to help convey what normally can only be understood with fingers and up close eyes. For the Look Books we worked with handmade Italian papers, presented the collection in custom designed envelopes to look more like an invitation than a corporate catalog, and wrapped each one in the same silk used to make the dresses - another way we emphasized fabric. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1389821726682-KV20P8T9QVEVFX10WTZO/lsf-10.jpg LOVE SHACK FANCY fashion https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1389315797527-UBLYBHEEGIEB4RW5GOHM/lsf-12.jpg LOVE SHACK FANCY fashion http://www.karolinapietrynczak.com/zakopane daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377207384085-KUBVRCGRDR0S9OLW79XO/zakopane-1.jpg ZAKOPANE skiing resort - Zakopane logo and tagline (Copy) Zakopane logo and tagline Zakopane is the winter capital of Poland, known for blue skies that reflect off massive expanses of snow. The resort is modern, upscale. I help tell that story with clean, sky-blue type and a custom symbol ski-tip letter ‘A.’ https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377209929407-ZB2LNF46PPD9164V86K9/zakopane-2.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377209538162-BY45H7YXO3ZYJL1S6ZKS/zakopane-3.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377211060215-9VOPUHS14P3JCN41C4N9/zakopane-4.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377212132998-E2JZ25MCF9JWZBHB1BTP/zakopane-5.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377215279090-92URO7MZ1TFC51ZLQU3N/zakopane-8.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377212934039-X6WCFH9D4Y796BLIXAQF/zakopane-6.jpg ZAKOPANE skiing resort https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1377213585971-BQNB44B7Q8SSKWHNDUM3/zakopane-7.jpg ZAKOPANE skiing resort http://www.karolinapietrynczak.com/os33 daily 0.75 2024-12-07 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1380998126305-E81IKFE2BM9XW0I30PJK/os33-logo-4.jpg OS33 cloud hosting - OS33 cloud computing (Copy) OS33 cloud computing The story to tell: OS33 is the highly successful cloud hosting tech company, premium priced, with a more polished, confident, and smartly self-aware mindset than typical tech B to B brand personalities. Giving the logo a translucent background was appropriate given the slightly ethereal nature of cloud hosting. The copper 33 stands in upscale contrast against the industry convention of process blue. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1381000417770-9A4DITMRFG346O3J7Y8U/os33-website-2.jpg OS33 cloud hosting - OS33 cloud computing (Copy) OS33 cloud computing Translucent buttons and texture details further enhance the upscale status of the brand. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1381000403316-R2U0LDSSV0XL0FQIEFYH/os33-app-1.jpg OS33 cloud hosting - OS33 cloud computing (Copy) OS33 cloud computing The OS33 app. The OS33 cloud file manager app was inspired by the feeling of art in a white-walled gallery. Extra magic: push a folder and it swings back and forth. Swipe a line to search and files flutter by like papers in a breeze. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1381184847687-AD6IVBF46RK64POAZV8P/os33-shirts-2.jpg OS33 cloud hosting - OS33 cloud computing (Copy) OS33 cloud computing Two t-shirts for the tech people at OS33. A t-shirt for the programmers OS33 is a cloud desktop dashboard technology. Multi threading software allows for "concurrent execution within the context of a single process." -- Wiki. The "multi-thread" shirt is for everyone. The "code" shirt is for the Quality Assurance group. QA works to find ways to break the software, and to find bugs. I tell the bugs story by making the shirt itself buggy. The pocket is sewn shut, and the neckline label is on the outside rather than the inside. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1381085550248-6M75AJBBILUSHIA6R6DF/os33-brochure-1.jpg OS33 cloud hosting https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1381088835039-1ATBKNWGG9XAGHJS9N00/os33-brochure-2.jpg OS33 cloud hosting http://www.karolinapietrynczak.com/fordham daily 0.75 2025-09-20 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1a7dca3a-ea18-41f8-8114-3a1e41af1bf8/FH-website-Scene-16.png karolinka.mp@gmail.com https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/c1e90c7c-6a6d-40ec-9765-d054edecd7cd/FH-campaign-Scene-21.png karolinka.mp@gmail.com http://www.karolinapietrynczak.com/food-trends daily 0.75 2025-09-20 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/deeac6dc-90de-4321-a4fa-cc49bd8cd871/Appetite+for+trends-posters-v01.png Appetite for Trends https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/218fafa3-425d-4517-b34e-74945b7a6a48/Appetite+for+trends-posters-v013.png Appetite for Trends https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/5c8312b8-80e3-4f2d-a860-ad2ebafa6099/Appetite+for+trends-posters-v014.png Appetite for Trends https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/01b4279c-28b8-4907-806c-784fe2fb3aca/Appetite+for+trends-posters-v012.png Appetite for Trends https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/5e4dd968-0d8e-4101-8d98-15e575ad297f/posters-Scene-26.png Appetite for Trends https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/c9dda58d-310b-43b2-b082-22ca178a19f8/posters-2-Scene-26.png Appetite for Trends http://www.karolinapietrynczak.com/work-2 daily 0.75 2026-03-31 http://www.karolinapietrynczak.com/work-2/project-one-ephnc-e7tze monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/5b551634-0a03-4a05-b10a-28638632951a/W%26C+Scene-PPT-Digital-1920x1080.png Work - Clubs and fences research report Activation—website, campaign https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/8b8e201e-fb5e-4763-9fc8-ac65ef0a1cf6/Academic_Report_coverandspread.jpg Work - Clubs and fences research report Printed version https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/4c7c7d97-2ad1-4c2c-ad75-4af3746ee791/W%26C+Scene+Phones+1920x1080.png Work - Clubs and fences research report Articles, webinars, social media https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/82673a96-986a-4609-8f35-b92fd32d773b/Academic_Report_spreads_1.jpg Work - Clubs and fences research report Printed report, inside spreads https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/4f6e04d5-441a-4188-9de4-834fccfc8e0e/W%26C+Scene+06-PPT-OnePage-1920x1080.png Work - Clubs and fences research report Other collateral http://www.karolinapietrynczak.com/work-2/project-one-ephnc-e7tze-dj6sj-aefp5 monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/0d4ad8ff-bbfa-4ed1-bfca-d24be2b41b9c/24-Jessup-posters.png Work - ILSA Jessup campaigns 2024 Jessup. Poster and LED screens https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/05c758ac-84a7-4c3a-ae3d-96f81eda84ef/24-socialsScene-05.png Work - ILSA Jessup campaigns 2024 Jessup. Socials https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/3e554553-4801-40c9-a19b-1e833c249541/19-Yak-posters.png Work - ILSA Jessup campaigns 2019 Jessup. Poster and banners https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/adc0517d-bb53-483d-8704-65a083efda0b/19-Yak-socials.png Work - ILSA Jessup campaigns 2019 Jessup. Signage and socials https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/1a12d43a-6891-4f6f-b8e5-562833b13d36/20-Hyacinth-Scene-07.png Work - ILSA Jessup campaigns 2020 Jessup. Poster and socials https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/b5970926-0684-42fb-a3e2-bf4c092f50ca/22-Jessup-instagram-3.png Work - ILSA Jessup campaigns 2022 Jessup. Poster and socials https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/dd96dc96-4806-40e7-af1c-5ae2fdcf9624/22-Jessup-website-mockups.png Work - ILSA Jessup campaigns 2022 Jessup. Event website http://www.karolinapietrynczak.com/work-2/project-one-ephnc-e7tze-m5ly4 monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/e30b65ac-d0d6-47b4-9006-43c0463435fe/GPT-chatbot.png Work - In-house GPT chatbot White & Case GPT chatbot http://www.karolinapietrynczak.com/work-2/project-one-ephnc-e7tze-m5ly4-cj93x monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/350bb5bc-c6c0-431f-a24a-3c3eeb9d9df8/Alumni-recipe-book-Scene-24.png Work - Alumni Global Recipe book Alumni Global Recipe Book http://www.karolinapietrynczak.com/work-2/project-one-ephnc-e7tze-dj6sj-7fsnp monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/dc54da43-94fe-4447-a854-098f3a54c464/Recruitment+award+submission+v103.png Work - White & Case recruiting campaign Challenge: Research showed us that our employer brand wasn’t resonating with graduates in the UK. We had to completely change how we connected, engaged and recruited talent. We wanted to create excitement amongst top graduates and a campaign that is meaningful, authentic and relatable for them. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/4f3ca61b-9e70-4b96-8e1c-2569a3fbb806/Recruitment+award+submission+v106.png Work - White & Case recruiting campaign Solution: Instead of talking about our Firm we celebrated, our people. We brought to life the Firm’s career opportunities, culture and values for the UK market through storytelling and photo and video shoots. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/14b00e2b-e5da-442e-8fff-4b15f8d4aabc/Recruitment-award-submission-v97.png Work - White & Case recruiting campaign Activation: A brand-new careers site and digital brochure. With about 70k visits to our UK careers site each year, hiring more than 200 recruits annually, our careers website needed to change. And, our printed brochure needed to evolve into a digital, interactive experience. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/a4e8abd6-e84b-4ebd-919e-d061dbb2cecf/Recruiting-web-1.png Work - White & Case recruiting campaign Activation: The new site had an audience-first approach and focused on showing, not telling, what "Together we make a mark" means for the UK audience. The user experienced was enhanced and user journey simplified. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/8bce07e2-043e-4485-a1ab-1651c050afe8/Recruitment+award+submission+v1017.png Work - White & Case recruiting campaign Activation: new campaign included video, editorial, socials and podcasts. Content focussed on key topics: the application and assessment process, the journey into law and life at White & Case. Content was brought to life by our people, showcasing our unique culture, diverse and inclusive workplace, and commitment to making a positive impact. We were upfront about the realities of life, and the career benefits, as a busy lawyer in a top firm. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/bec6b697-95ce-4e27-9fcd-354480105e8d/Recruitment-award-submission-v812.png Work - White & Case recruiting campaign Activation: A new social media strategy brought everything together. We launched a campaign with a focus on Instagram, in addition to Facebook and LinkedIn—all connected via our hashtag #TogetherWeMakeaMark We engaged with candidates using live Q&As on Instagram—providing meaningful interaction with our people, including our trainees and Graduate Recruitment team. https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/a3a6c625-7580-45f8-bcd8-66d252175a75/Recruitment-award-submission-v1016.png Work - White & Case recruiting campaign Our site was working well and prospective recruits liked what they saw. Both paid and organic results exceeded our targets. Our people became our best advocates. We have energized our Firm with a new generation of diverse, smart and engaged lawyers. http://www.karolinapietrynczak.com/work-2/podcast-first-100-days monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/5212516be4b07172002bb2d3/f8b4cff5-9f4f-47c4-adaa-a2658aa5d941/100days-podcast.png Work - Podcast First 100 days Visual identity and website graphics for The First 100 days: Legal insights for new era